Digital Marketing Module

Digital
Marketing

    • MODULE 1

      Digital Marketing Introduction

      • What is marketing?
      • What is Digital Marketing?
      • Understanding Marketing Process
      • Understanding Digital Marketing Process
      • Increasing Visibility, what is visibility?
      • What are the types of visibility? Examples of visibility
      • Visitors Engagement, what is engagement? Why it is important Examples of engagement
    • MODULE 2

      Digital Marketing Vs. Traditional Marketing

      • PWC has forecasted that digital advertising will reach a whopping $240 billion in 2019, increasing from $135 billion in 2014.
      • Top MNC’S & new age startups in India looking for experts in digital marketing. Small Businesses also in the queue.
      • Digital marketing opens door to Self- employment, freelancing, YouTube creator club & blogging.
      • Job profiles after one course- SEO, Social Media Manager, Digital Marketing Analyst etc.
      • Bringing Targeted Traffic
      • Inbound and outbound marketing
      • Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
      • Tools Needed
    • MODULE 3

      Website Planning Process

      • What’s the difference between digital marketing and traditional?
      • Marketing, and why does it matter?
      • Benefits of Traditional Marketing
      • The Downside to Traditional Marketing
      • Benefits of Digital Marketing
      • Why Digital Marketing wins over traditional Marketing?
      • Tools of Digital Marketing
      • How We Use Both Digital & Traditional Marketing
    • MODULE 4

      Search Engine Optimization

Understand Search Engines & Google

      • What is SEO?
      • Introduction to SERP
      • What are search engines?
      • How search engines work
      • Major functions of a search engine
      • What are keywords?
      • Different types of keywords
      • Google keyword planner tool
      • Keywords research process
      • Understanding keywords mix
      • Long Tail Keywords
      • Google Search Tips & Hacks

On-Page SEO

      • Keyword Research with Google Keyword Planner.
      • What is the difference between keywords stuffing & KW placement
      • How to Select a Domain Name?
      • Page Naming {URL Structuring} and Folder Naming
      • Image Naming, Image Title and ALT Tags Creation
      • What are Meta Tags, Description.
      • Robots, Keywords, Author
      • Redirection Tags
      • Headings Tags {H1 to H6}
      • What is Content Writing?
      • SEO Friendly Content Writing {Insert keywords in content}
      • Anchor Text, Link Title
      • Internal linking
      • Robots. Text file use and creation
      • HTML Sitemap creation
      • XML Site Map Creation
      • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
      • Why is Alexa?
      • Alexa Integration

Off-Page SEO

    • What is OFF-Page Optimization?
    • What are Backlinks?
    • Why Backlinks are Important?
    • How to Get Backlinks?
    • Difference Between Do-Follow and
    • No-Follow Backlinks
    • What is Google Page Rank?
    • How to Increase Page Rank?
    • Search Engine Submissions
    • Directory Submissions
    • Article Writing and submissions
    • Press Release writing and submissions
    • Blog Posting and comment writing
    • Classifieds posting
    • Forum Posting
    • Business Listing
    • Social Bookmarking
    • Social Networking
    • RSS Feeds
    • Do’s and Dont’s of link building
    • Easy link acquisition techniques
    • Domain Authority & How to Increase
  • MODULE 5

    Local Seo & Seo Project Essentials

    • What is Local SEO?
    • Google places optimization
    • Classified submissions
    • Citation
    • NAP
    • Top tools for SEO
    • Monitoring SEO process
    • Preparing SEO reports
    • How to create SEO Strategy for your business
    • What is link juice?
    • Importance of domain and page authority
  • MODULE 6

    Email Marketing

    • What is email marketing?
    • How email works?
    • Challenges faced in sending bulk emails
    • How to overcome these challenges?
    • Types of email marketing- Opt-in & bulk emailing
    • What is opt-in email marketing?
    • Setting up email marketing account
    • Best platforms to do opt-in email marketing
    • Setting up lists & web form
    • Creating a broadcast email
    • What are auto responders?
    • Setting up auto responders
    • How to do bulk emailing?
    • Best practices to send bulk emails
    • Tricks to land in inbox instead of spam folder
    • Top email marketing software’s & a glimpse of how to use them
    • Improving ROI with A/B testing
  • MODULE 7

    Content Marketing

    • What is Content Marketing?
    • Introduction to content marketing
    • Objective of content marketing
    • Content marketing 7 step strategy building process
    • 18 types of content with examples
    • How to write great compelling content
    • Keyword research for content ideas
    • Optimizing content for search engines
    • Discussing authority blog
    • Steps towards developing authority blog
    • Ways to monetizing authority blog
    • How to market your content?
    • Debate- Doesn’t great content just spread by itself
    • Understanding second customer
    • Importance of second customer
    • How to increase second customer
    • Understanding online influencers
    • 10 ways to connect with online influencers
    • 35 unique ways to write magnetic headlines
    • 180 examples of magnetic headlines
    • How to increase opt-in email list with content marketing with examples
    • Case study on content marketing