• • MODULE 1

    Digital Marketing Introduction

    • What is marketing?
    • What is Digital Marketing?
    • Understanding Marketing Process
    • Understanding Digital Marketing Process
    • Increasing Visibility, what is visibility?
    • What are the types of visibility? Examples of visibility
    • Visitors Engagement, what is engagement? Why it is important Examples of engagement
  • MODULE 2

    Digital Marketing Vs. Traditional Marketing

    • PWC has forecasted that digital advertising will reach a whopping $240 billion in 2019, increasing from $135 billion in 2014.
    • Top MNC’S & new age startups in India looking for experts in digital marketing. Small Businesses also in the queue.
    • Digital marketing opens door to Self- employment, freelancing, YouTube creator club & blogging.
    • Job profiles after one course- SEO, Social Media Manager, Digital Marketing Analyst etc.
    • Bringing Targeted Traffic
    • Inbound and outbound marketing
    • Converting Traffic into Leads, Types of Conversion , Understanding Conversion Process
    • Tools Needed
  • MODULE 3

    Website Planning Process

    • What’s the difference between digital marketing and traditional?
    • Marketing, and why does it matter?
    • Benefits of Traditional Marketing
    • The Downside to Traditional Marketing
    • Benefits of Digital Marketing
    • Why Digital Marketing wins over traditional Marketing?
    • Tools of Digital Marketing
    • How We Use Both Digital & Traditional Marketing
  • MODULE 4

    Search Engine Optimization

Understand Search Engines & Google

• • • What is SEO?
    • Introduction to SERP
    • What are search engines?
    • How search engines work
    • Major functions of a search engine
    • What are keywords?
    • Different types of keywords
    • Google keyword planner tool
    • Keywords research process
    • Understanding keywords mix
    • Long Tail Keywords
    • Google Search Tips & Hacks

On-Page SEO

• • • Keyword Research with Google Keyword Planner.
    • What is the difference between keywords stuffing & KW placement
    • How to Select a Domain Name?
    • Page Naming {URL Structuring} and Folder Naming
    • Image Naming, Image Title and ALT Tags Creation
    • What are Meta Tags, Description.
    • Robots, Keywords, Author
    • Redirection Tags
    • Headings Tags {H1 to H6}
    • What is Content Writing?
    • SEO Friendly Content Writing {Insert keywords in content}
    • Anchor Text, Link Title
    • Internal linking
    • Robots. Text file use and creation
    • HTML Sitemap creation
    • XML Site Map Creation
    • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)
    • Why is Alexa?
    • Alexa Integration

Off-Page SEO

• • What is OFF-Page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference Between Do-Follow and
  • No-Follow Backlinks
  • What is Google Page Rank?
  • How to Increase Page Rank?
  • Search Engine Submissions
  • Directory Submissions
  • Article Writing and submissions
  • Press Release writing and submissions
  • Blog Posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Do’s and Dont’s of link building
  • Easy link acquisition techniques
  • Domain Authority & How to Increase
• MODULE 5

  Local Seo & Seo Project Essentials

  • What is Local SEO?
  • Google places optimization
  • Classified submissions
  • Citation
  • NAP
  • Top tools for SEO
  • Monitoring SEO process
  • Preparing SEO reports
  • How to create SEO Strategy for your business
  • What is link juice?
  • Importance of domain and page authority
• MODULE 6

  Email Marketing

  • What is email marketing?
  • How email works?
  • Challenges faced in sending bulk emails
  • How to overcome these challenges?
  • Types of email marketing- Opt-in & bulk emailing
  • What is opt-in email marketing?
  • Setting up email marketing account
  • Best platforms to do opt-in email marketing
  • Setting up lists & web form
  • Creating a broadcast email
  • What are auto responders?
  • Setting up auto responders
  • How to do bulk emailing?
  • Best practices to send bulk emails
  • Tricks to land in inbox instead of spam folder
  • Top email marketing software’s & a glimpse of how to use them
  • Improving ROI with A/B testing
• MODULE 7

  Content Marketing

  • What is Content Marketing?
  • Introduction to content marketing
  • Objective of content marketing
  • Content marketing 7 step strategy building process
  • 18 types of content with examples
  • How to write great compelling content
  • Keyword research for content ideas
  • Optimizing content for search engines
  • Discussing authority blog
  • Steps towards developing authority blog
  • Ways to monetizing authority blog
  • How to market your content?
  • Debate- Doesn’t great content just spread by itself
  • Understanding second customer
  • Importance of second customer
  • How to increase second customer
  • Understanding online influencers
  • 10 ways to connect with online influencers
  • 35 unique ways to write magnetic headlines
  • 180 examples of magnetic headlines
  • How to increase opt-in email list with content marketing with examples
  • Case study on content marketing