Digital PR & ORM

Course Overview

This course is designed by practising managers and subject matter experts. It aims at covering the essential marketing and advertising concepts, revisit the fundamental statistical tools for analysis and prediction along with in-depth knowledge of online marketing and analytical tools.

This course is designed for practical learning, therefore, most concepts will be linked with hands-on training, where students will be expected to work with marketing datasets, dummy display ads, virtual website optimisation, SEO based on instructions in lectures and class discussions. The live experience of analysing responses with analytical software, the launching of dummy display ads, creating optimisation of website through Google Adwords are some of the key features of the programme.

At the end of this course, the participants will understand various channels and activities essential to plan to implement and manage an effective digital marketing strategy for their businesses. The course will equip them for various online marketing certificates like Google ad words, Facebook, Google Analytics (GA).

Digital Marketing Course is an initiative designed to educate students and practitioners in the area of Digital Marketing analytics and make them ready for jobs or prepare them to launch a campaign for their organizations.

Career Opportunities

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Content management and Curation
  • Web development
  • Web design
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy