eBranding & Advertising

Course Overview

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness. This course will teach you about this shift and how it has altered the way brands communicate with their audiences.

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

Career Opportunities

  • Digital Branding Associate
  • Brand Manager (Advertising & Digital)
  • Digital Branding Strategist
  • Senior Manager – Digital Ad Sales (Branding and Performance)
  • Digital Marketing Brand Manage
  • Brand Associate