eSales & Lead Generation

Course Overview

Digital Sales is the process by which organizations pursue opportunities to create greater value. Just like people, organizations must grow and change over time to thrive, and successful ones engage in business development planning guided by strategic thinking and the pursuit of long-term goals.

Digital Sales & Lead Generation courses are an important part of preparing the next generation of global general managers. As the global business environment becomes increasingly complex, the demand for quality business development education has risen. Research and innovation have helped provide greater insights, better tools and, overall, more sophisticated course design

Different Digital Sales & Lead Generation address the changing needs of executives throughout their careers by specifically offering the right knowledge and skills for each transition.

Career Opportunities

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Content management and Curation
  • Web development
  • Web design
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy