Social Media Marketing

Course Overview

A social media marketing course must include Facebook irrespective of what kind of business you manage.It must train you on creating and managing paid campaigns using Facebook ADs Manager.

Social media channels and their utility
This is where a foundation or introductory course in Social media marketing should begin. Before learning different social media marketing channels, it’s important to learn the uniqueness of each of them and their utility for different types of businesses.

With social media, it’s easy to fall for ‘one size, fit all’ strategy wherein social media managers start working upon each channel without a clear goal. Even working with selected channels can be different for different businesses. For example, for some businesses managing Facebook can be only about publishing motivational quotes in the morning while other might be publishing critical news and latest trends from their industry.

Career Opportunities

  • Video/audio production
  • Interactive technology (such as AI)
  • Mobile marketing
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media
  • E-commerce
  • Email marketing
  • Content management and Curation
  • Web development
  • Web design
  • Copywriting and editing
  • Analytics
  • Business/marketing strategy